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How To Increase The Loading Speed Of a Website

In today’s time, all web users expect fast loading speed from a website. And fast loading speed is directly connected to the difference between a high-traffic and low-traffic site. The question is why. It’s simple, it’s because users don’t like to stick around a website that’s too slow. Even one second can make a difference. Statistically, a one-second delay in loading a website or web page shows a 16% loss in customer satisfaction, 11% less in page views, 7% loss in conversion. This shows how crucial it is to have a fast website. To increase visitors to your website the first prerequisite should be having a fast site. If you don’t know-how, this article will teach you how to increase the loading speed of a website in a few steps. 

How to Increase the Loading Speed of a Website In a Few Steps

It’s not necessary to have some incredible website optimization techniques to improve the performance of your website. Surprisingly, only simple things that anyone can do will help increase the loading speed of your website.

As a website owner, you should know how important SEO is and Google has indicated that site speed is a crucial factor when ranking web pages. Not to mention, slow page loading speed.

Affects conversions negatively. So you should know how to increase the loading speed of a website. 

Here are a few of the many ways you can improve the loading speed of a website

Minify Files

Surprisingly, minifying commas, spaces, and other redundant things from CSS, HTML, and Javascript can dramatically increase your site speed. You can also remove unnecessary formatting, comments, and code, allowing your site to run more smoothly than before. 

Reduce or Improve the Server Response Time

Reducing or improving the response time of the server can exceptionally increase the loading speed of your website. In fact, One of the biggest factors of the page loading time is how long the DNS lookup time is. 


This might or not come surprisingly but the hosting of your website is directly connected to your site speed. For example, if you are a beginner website owner and if you choose the cheapest hosting it may be fine at the start but as time goes on you will need to upgrade the hosting. In short, choose to host depending on your needs. 

Enable Compression

If you have bigger files your site will run slower. On the other hand, if you have small files the faster your site will load. That’s why your files need to be as small as possible. Compress your large CSS, HTML, and HTML files. Gzip should be the best tool to enable compression. 

Use Browser Caching

When a user visits a website, a lot of the information of the site like images, Javascripts are stored in the hard drive to the cache. It’s because when the user visits the same site it won’t be necessary for the browser to load the entire page again. However, that in a result can make the site slower. All you need to do is make sure your website’s caching is enabled. You can use a tool like W3 Total Cache to do that. Go to page cache and tick the box.

 Optimize the Size of All Media Files

One of the biggest culprits of slow site speed is the media size of your site. For example, a video file can sometimes be bigger than even 1 Gb. Of course, that doesn’t mean you remove the media from your site as they are crucial so the best course of action is to optimize the media files. In short, reduce the file size you upload on your website. You can also use a third party video hosting for the video files on your website to increase the loading speed of the site. However, remember to pick trustworthy third-party hosting for your website. 

Now, you know how to increase the loading speed of a website. It’s not that difficult to do. Getting your site to load faster may seem hard and impractical but the result your effort will yield is undoubtedly great. So if you notice your site is loading slowly try out these ways to increase the loading speed of your website. 

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